If you can't find what you are looking for here or you have any other questions or feedback, please use the contact form to get in touch or send email to support@appsalestrends


About the app

What Is This App For?

This Mac app downloads your iOS and Mac App Store sales reports and presents them in various graphs and reports.

System Requirements

The AppSalesTrends app works on Mac OS X 10.10 (Yosemite) or later.

Using the App on More than One Mac

You can install the app on on all of your Macs.

How Often Is the App Updated?

You can see the release notes for all versions of the app on the Release Notes page.

Getting Data into the App

You can download sales reports from Apple (only the 365 latest daily reports are available). If you are currently using a web based service to track sales it is possible to export all of your sales reports from that service to your Mac. From your Mac you can then import the repors using the Data -> Import from File(s) menu command.

Making Backups

The sales reports are saved in ~/Library/Application Support/appSalesTrends/reports folder. If you use Time Machine or any other automatic backup solution, the reports are backed up with your other data. Or you can just manually copy the reports folder to make a backup.


Settings

Account Settings Window

You can't download sales reports from Apple until you have entered your iTunes account information. 

In this window you enter your iTunes Connect account information. You can get the Access Token from iTunes Connect.

All information you enter here is only saved in your own Mac and the Access Token is saved in your Mac's KeyChain. The Access Token can only be used to download reports.

Username

Username is the email address associated with this account.

Account ID

This is your unique Account ID. Click the Get account ID button to get your Account ID.

Vendor ID

This is your unique Vendor ID. Click the Get Vendor ID button to get your Vendor ID.

Access Token

The Access Token is saved in the KeyChain. 

Preferences Window

Currency for graphs and reports

You can see your sales in 24 currencies:

Australian Dollar, Canadian Dollar, Chinese Yuan, Danish Krone, Euro, Hong Kong Dollar, Indian Rupee, Indonesian Rupiah, Japanese Yen, Mexican Peso, New Zealand Dollar, Norwegian Kroner, Russian Rouble, Saudi Riyal, Singapore Dollar, South African Rand, Swedish Krona, Swiss Franc, Taiwan Dollar, Turkish Lira, United Arab Emirates Dirham, or US Dollar

Category colors

Colors that are used in graphs to represent different kinds of sales. The reset button will set the colors back to default values.

Device colors

Colors that are used in graphs to represent different devices. The reset button will set the colors back to default values.

Check for updates to the app

If this option is selected the app will check for updates every day. You can check for updates at any time by selecting the Check for Updates... menu item in the AppSalesTrends menu.

Automatic report downloads

If this option is selected the app will automatically download your new daily reports from Apple.

Preferences that are set outside the Preferences Window

Product colors

You can set a different color for each product directly in the product panel.

Country colors

You can set a different color for each country directly in the country panel.


Views

Mode.png

Select from 7 main views.

Launch - compare launch performance of selected products by daily sales, compound sales, or moving averages.

Mix - product, country, or category mix

Report - daily reports and fiscal month reports with estimated Apple payment dates and amounts.

Sales - bar graphs with colors for each app or category

Week - average sales for each weekday

SMA - simple moving average - see the SWA Page for more information.

Compare - compare compound or moving averages for selected products.


        Revenue of montly sales for the beginning of 2017 colored by product

       Revenue of montly sales for the beginning of 2017 colored by product

Sales View

See daily, weekly, monthly, or yearly bar graphs for the selected time period.

Using the panels on the left side you can select included products, categories, countries, and devices.

You can color the graphs by category, product, country, or device.

You can set the graphs to show the following data:

Promo codes - show volume of promo codes.

Refunds - show volume of refunds.

Complete my bundle refunds - show volume of complete my bundles refunds.

Updates - show volume of updates.

Revenue - show revenue.

Total downloads - show volume of total downloads.

Paid downloads - show volume of paid downloads.

Gift purchases - show volume of gift purchases.

Free downloads - show volume of free downloads.


       Average revenue for each weekday for the past year colored by country

Week View

See average weekly revenue for each weekday for the selected time period.

Using the panels on the left side you can select included products, categories, countries, and devices.

You can color the graphs by category, product, country, or device.

The Week mode can only show revenue.


       30-day moving average for the past year compared to previous year.

SMA - Simple Moving Average - View

SMA  means Simple Moving Average. For an explanation and examples of SMA in the AppSalesTrends App please see the SMA View Page.

See 7-day, 14-day, 30-day, 90-day, or yearly moving average.

Using the panels on the left side you can select included products, categories, countries, and devices.

You can also compare the moving average to previous week, month, quarter, or year. In the comparison mode green or red bars show the change from the comparison period.

You can set the moving average graphs to show revenue, total downloads, paid downloads, gift purchases, free downloads, promo codes, refunds, complete my bundle refunds, or updates.


       Yearly moving averages of revenue for different products

Compare View

Compare compound or moving averages for selected products for selected countries, categories, and devices.

Hover over the graphs to see information about each product at that point.


       Comparing launch performance of various products

Launch View

Compare launch performance of selected products for selected countries, categories, and devices. Use daily sales, compound sales, or moving averages for the comparison.


       Showing sales in different countries for the past month

Mix View

See product, country,  device, or category mix for revenue, total downloads, paid downloads, gift purchases, free downloads, promo codes, refunds, complete my bundle refunds, or updates.

Using the panels on the left side you can select included products, categories, countries, and devices.


       Fiscal month sales report

Report View

Daily reports and fiscal month reports with estimated Apple payment dates and amounts.

Daily reports have the following subcategories:

  • iOS IAP sales
  • iOS free IAP sales
  • iOS IAP subscriptions
  • iOS IAP auto-renewable subscriptions (new)
  • iOS IAP auto-renewable subscriptions (renewals)
  • iOS free IAP subscriptions
  • iOS IAP refunds
  • Mac IAP sales
  • Mac free IAP sales
  • Mac IAP subscriptions
  • Mac IAP auto-renewable subscriptions (new)
  • Mac IAP auto-renewable subscriptions (renewals)
  • Mac free IAP subscriptions
  • Mac IAP refunds
  • iOS EDU sales
  • iOS free EDU sales 
  • iOS EDU refunds
  • Mac EDU sales
  • Mac free EDU sales
  • Mac EDU refunds
  • iOS bundle sales (iPhone, iPad, iPod Touch, Apple TV)
  • iOS bundle gift sales
  • iOS complete-my-bundle refunds
  • iOS bundle refunds
  • iOS app sales (iPhone, iPad, iPod Touch, Apple TV)
  • iOS app gift sales
  • iOS free app sales (iPhone, iPad, iPod Touch, Apple TV)
  • iOS custom B2B app sales
  • iOS free custom B2B app sales
  • Mac app sales
  • Mac app gift sales
  • Mac free app sales
  • Mac app refunds